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Personalization: An Important Issue in Health Care Marketing

Digital Marketing And Personalization

Health care professionals today appreciate the vital importance of personalization. Although many Internet communications tools, such as email, podcasts and social media platforms, permit the use of fast, inexpensive mass marketing technologies, at the same time clients have come to expect practices to respect their individual schedules.

Paradoxically, the Information Age allows people to access highly targeted, relevant information in a way marketers could not have imagined during earlier eras. Professional practices can help cement client loyalty by sharing important, useful information with the public about health care topics that interest them using time frames dictated by clients.

Launching Effective Email Campaigns

Whenever medical and biomedical firms send emails or posts social media comments, it remains very important to treat clients as individuals. A patient with a specific interest in a health condition may appreciate the ability to “opt in” to obtain more detailed information about specific topics.

On the other hand, some clients with busy schedules won’t want to receive numerous emails or messages from a practice cluttering an in-box. By treating every person as an individual, and respecting preferences concerning email topics and frequency of contact, a practice develops important, enduring business relationships with website visitors. A satisfied client may gladly refer others to a medical practice for health care services.

“Opt-In” Marketing

Practice managers market the practice’s services more effectively to prospective clients by relying solely upon opt-in methods of communication and reliable metrics. For example, a cardiologist might want to give clients the option of receiving an educational newsletter from the practice relating to heart issues, symptoms, medications and exciting new therapies. Yet it remains vitally important to respect the client’s wishes about the frequency and extent of contacts. Some people may prefer to receive the information on a monthly basis; others might appreciate regular weekly communications.

Fortunately, today powerful technologies used in email and social media campaigns permit medical practices to treat clients as individuals. Medical practices can design highly effective marketing campaigns that transform infrequent website visitors into clients.

Effective Online Marketing Assistance

For high quality search engine optimization services with an emphasis upon the specialized needs of health care practices and biomedical firms, contact Best Edge SEO today at (919)256-3788. We help practice management teams in this dynamic field design and develop more effective websites and online marketing campaigns.

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