Social Media Management
Social media is an integral part of the world in the 21st century and an important tool in building effective businesses and web presences. The increasing popularity of smartphones has especially made it a major factor in the daily lives of their owners, with users checking their Facebook account 13.8 times a day and staying on the site for an average of two minutes and 22 seconds. This trend does not appear to be abating, and with more and more people accessing Facebook, Twitter, and Google+ regularly, it’s crucial to develop an effective social media strategy for your business.
Social Media Built From Scratch, Tailored to You
You don’t have to have an established social media presence to start building one. We can take you from having no presence at all to a fully functional social media system geared toward your business and streamline it to draw the most attention. Not only can we help you create accounts, but also set them up so that they will work in your favor, both in terms of your feeds and pages.
We also are able to help you understand the type of posts that will be most effective in building your web presence, the best ways to post, how to respond to users, and so much more.
Fully Managed Social Media Campaigns
Not everyone has the time to deal with their own social media campaigns. You have a business to run! So let us handle your social media for you. We can take care of posting to Facebook, Twitter, and Google+ on your behalf, not to mention responding to users in ways that will keep their attention on you. We can create content for you to use and will take care of all aspects of the system so that you can focus on your own work. Just let us set you up and the whole process will be on autopilot for you. All you have to do is sit back and watch your online footprint continue to grow.
There’s a reason why most of our clients choose this option: it works. More importantly, they can keep their attention where it needs to be: on managing their company, not learning social media. We’ll take care of the social media, you do what you’re good at.
Why Social Media?
In an increasingly connected world, social media is the way that people share ideas, likes and dislikes, and communicate in general. When you think of the old adage that the best advertising is word of mouth, this is what “word of mouth” has become. People who interact with you, share your information, quote you, retweet you, or generally acknowledge you in public are telling potentially hundreds of others about who you are, any of which may end up being your next customer or follower.
Understanding the way that social media touches all of our lives means being able to take advantage of those connections and leverage them to your benefit. For many businesses it only takes one viral article to bring them to the next level and start a chain reaction of attention that keeps growing. You’re much more likely to have that with professionals at your back helping you get there.
How Do You Use Social Media Effectively?
It’s one thing to have social media accounts, but quite another to get the most out of them. Far too many people don’t understand that there are best practices at play with every social network, and they are different each time. Trying to build a Twitter following is not the same as getting Facebook likes, and neither of them is the same as running a personal account.
To get the most out of social media, you have to know what sort of culture you’re dealing with, the most effective times to post, how the network handles non-sponsored content, and a host of other important data that can drastically affect how you should approach communicating with your fans.
We can help you not only use social media, but get the most out of it by using it right.
The Social Media Platforms We Manage
Facebook: The #1 Social Network
It isn’t an exaggeration to suggest that a Facebook presence is vital to a business’s continuing success and growth. There are over 1.1 billion users of the site, making it the largest social network in the world by far. Every company should have somebody posting regular content to their Facebook page and interacting with fans so that they can occasionally leverage those fans to generate buzz, give sales a boost, or even get feedback on a product.
We can take care of that for you.
Twitter: An All Too Often Overlooked Outlet
As the second largest social network, Twitter is still enormous and has an audience that skews younger and more technically savvy. This means that reaching the under 35 demographic is much easier with an established and robust Twitter identity. If you live in a major metropolitan area, there’s a good chance that much of your audience is on Twitter as well.
That being said, if your audience is over 60, Twitter may not be for you. If you’re aiming at young people or a general audience, though, Twitter is key.
Google+: Building Search Engine Optimization
As the name implies, Google+ is a subsidiary of Google and tends to receive a little bit of a search engine optimization boost as a result. While there aren’t nearly as many users as Facebook or Twitter, the exposure that you get for search engine ranking is invaluable to building your business online and drawing more attention.
Of course, its use primarily as a way to boost search engine optimization means that there are specific ways to post that make the information appear to be more relevant so that they will rank higher.
It is incredibly important to ensure that you have a properly developed Google+ profile and good content.
Other Social Media Platforms
With so many social media platforms available, it’s difficult to tell which ones are going to impact your business and which ones are not relevant enough to be worth your time.
Part of our job is to help you figure out which networks are going to benefit your business and how to take advantage of the options available to you. Not every company will need to be on every social network, and understanding exactly what you do will help us find out whether a particular network is for you. Once we determine that, we can then craft a plan that will take advantage of the unique aspects of that network’s workings and culture and help you implement it.
Whether you’re looking to build a recruitment firm, a medical practice, or a humor website, we know how to create and guide your social media so that you’ll get the kind of attention that you deserve and that will help you keep growing.