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Can You Use Text Messaging for Your Healthcare Practice?

For most modern people, the sound of a text notification is an instant call to action. You tend to respond in a Pavlovian manner when you hear the little ding. It’s a summons to immediately check what someone has to tell us. If you are the owner of a healthcare practice, you can use this tactic. It’s the best way to get attention from your patients.

Your Text Message Needs to Be Relevant

Marketing for healthcare practices is different from other types of businesses. This is not the kind of service that you can randomly spam half the county on behalf of. The first thing you need to keep in mind is that you need to be extremely judicious. The texts that you send need to be directed toward the people that actually require them.

For example, if a flu update is available, you can text the people on your patient list. The message you send will make them aware of the fact that you have the update ready for them. You can advise them of the best times to make an appointment. This is info that can save them a lot of time and effort. It will also help you to organize your own response.

Text messaging can garner a much more prompt response than other advisory tactics, such as emails or phone calls. You can couch your message in a few short words and include a URL to book an appointment with. The process is quick, convenient, and cost effective. It can result in a series of responses that bolsters your relationship with your patients.

Always Include a Strong Call to Action

The call to action that you include in your message should set the tone for the type of response that you wish to garner. You need to keep in mind that you are making a direct bid to influence the actions of the person you are sending the text message to. This is why texting is such a truly effective method. Its power to motivate is second to none.

Of course, you will first need to figure out exactly what it is that you need a patient to do. Is it to take their medication, change their medication, schedule an appointment, or read their discharge info on the web? Whatever you need them to do, you need to state it in clear terms. This will be the entire point of the call to action that you include.

Make Sure to Include a Direct Link

As noted above, you need to be sure to include a direct link to the relevant area of your website. For example, if your call to action concerns making a new appointment, the link in your text message should go straight to your booking page. If it concerns getting a flu booster, you can link to a page you have set up to give info about this activity.

There is no point confusing the very people you are trying to reach. The key to keeping things legible is to use a URL shortening device. This way, you won’t have a short message followed by a bunch of seemingly random and meaningless letters and symbols. A URL shortening device is also the best way to keep your text within the required limit.

Make Sure to Use This Tactic Judiciously

Mass texting is a tactic that, if used in a wise manner, can generate excellent responses from your patients. But it can also be a double-edged sword. You need to make sure that you use it in a manner that is appropriate. Too much texting can wear out your welcome and lead to diminishing returns. Always stick to your message and don’t say more than you need to.

Best Edge Medical Marketing is Here to Help

There are a great many questions that you may have about marketing your practice. These may be practical, ethical, and financial matters that you need answers to. Best Edge Medical Marketing is here to be your definite source for website design, SEO, and marketing matters. Get in touch to learn what we can do for your North Carolina practice.

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