Why is Competitive Research Important for Search Engine Optimization?

There are many things you need to know in order to market your medical practice. One of them is keeping tabs on your competitors. This isn’t quite the cutthroat world of regular marketing. What you need to know is what other medical practices in the area are up to. This way, you can use competitive research to match and exceed them.

First, Identify Your Main Competitors

You should know by now that you are hardly the only medical practice or pharmacy in your area. Competitive research doesn’t mean you are trying to put all the other healthcare providers out of business. It simply means that you want to stay up to speed with all of the latest developments so you aren’t in danger of lagging behind.

Starting a competitive research campaign won’t involve a great deal of time, effort, or expense. You first need to know who your main competitors in the medical field are. These will be health centers, private practices, and hospitals in your area. Have a look at their sites and take notice of what kind of SEO they are using as content.

Competitor Research Requires That You:

Analyze Their Web Presence

What is their website like? Is it full of easy to read content? Does it flow well? Are the graphics relevant to the content? Is the site itself easy to load on a mobile device? How easy is it to navigate through the site to get to the specific content you wish to view? Finally, how quickly can you find all of their relevant contact info?

These are all questions that you need to ask as you check out your competitors on the web. Competitive research basically consists of noting all of the various strengths and weaknesses of your rivals in the field. You want to be able to learn from what they are doing right. You also want to avoid making the same errors that they commit.

Identify Areas That Need Improvement

Your next major step should be to analyze all of the various areas that seem to call out for improvement. You may notice that some of your rivals’ sites are a bit clunky and slow to load. Maybe some of them are still using code that has been outdated for a few years. Some of the info on their site may also be dangerously out of date.

Identify all of these areas that seem to need improvement. Quickly compare these areas to the corresponding parts on your own site. If you see yourself making many of these same mistakes, do something about it. You want to make sure that people know your site is quick to load, easy to navigate, and always filled with up to date information.

Identify What Your Competitors Get Right

The final step will be to observe what your competitors are doing right. Competitive research is a process that allows you to absorb lessons from others. You can best do this by seeing with your own eyes what makes these competitors so successful. The answers you get via your research may open your eyes to a new realm of possibilities.

You may find that your competitors are making good use of Facebook and Twitter. They may be reaching a whole new audience through increasing their level of interaction. If this is the case, you can easily adopt a similar level of engagement on social media.

Contact Best Edge Medical Marketing for More Info

Conducting competitive research is a task that you may find time-consuming. If this is the case, you can delegate it straight to the SEO experts at Best Edge Medical Marketing.. If your practice is located in Raleigh, Durham, Wake Forest, or Chapel Hill, there is a pro you can turn to. Best Edge Medical Marketing is your one stop shop for your marketing and web design needs.

We are the leading authority on SEO and online business marketing in North Carolina and the Triangle Area. No matter what your needs may be, we can quickly find a cost effective solution. Best Edge Medical Marketing is run by experts who care. Get in touch with us today for personalized service at a rate you can very easily afford.