Have you been noticing a high rate of success with hybrid care marketing at your practice? There is a definite reason why this is the case. A sea change in patient care occurred during the time of the recent pandemic. More patients got used to the idea of attending their doctor appointments via a teleconference.
What is a Hybrid Care Marketing Campaign?
Hybrid care denotes a combination of virtual conferences and in-person visits. As of 2022, a recent survey has found that over 60 percent of patients prefer this combination over any other style of patient care. In other words, they value telehealth for its convenience but will opt for in-person care as needed.
This presents the healthcare practice owner with a unique new set of options. There are many practices that began adding the option of telehealth even before the pandemic hit. Many more were compelled to add this option during its height. Now that the worst is over, patients prefer to hang on to this combination.
As a result, your practice should be signaling to the public that it intends to keep this arrangement in place. Doing so will help to reassure existing patients that the level of convenience they enjoyed during the pandemic will remain the status quo. It will also serve as an ongoing source of appeal to new patients.
There is no time like the present to get started on presenting your hybrid care marketing campaign. This will be an online marketing initiative that is centered around your ability to advertise your expertise in this area. Every bit of content that you post should include a mention of your hybrid care abilities.
Convenience and Cost Effectiveness Seals the Deal
There are plenty of reasons why your patients will be apt to respond in a positive manner to your marketing. For one thing, you are giving them access to the features and services that they most wish to receive from you. Chief among these will be the ability to get medical help without having to leave home.
You can also mention the fact that a telehealth appointment is much easier to schedule. The entire process from start to finish can be handled on the web. This cuts out the hassle of having to make an actual phone call or communicate via text. Virtual appointments are also much easier for people to prepare for.
One detail that should definitely be a part of your marketing initiative is the fact that telehealth visits cost a great deal less. The average total sum for a telehealth visit is roughly $79. This is less than half the cost of a comparable in-person visit. Saving money by staying home is a powerful point to appeal to.
How to Start a Hybrid Care Marketing Campaign
There are a number of steps that you can take to begin your initial hybrid care marketing campaign. You can start by making sure that you use all of the latest and most relevant SEO. It's always best to emphasize the use of keywords that relate directly to hybrid healthcare and the benefits patients derive from it.
You should also be making use of plenty of video content that is specially centered around this theme. You can show examples of successful interactions with your patients. Testimonials that feature real comments and reactions from patients are a must. These videos afford you a high level of local credibility.
It may also be a good idea to host a live stream in order to make people aware of what hybrid care can do for them. This is a great way to educate the public while also making new viewers aware of your practice. Doing so can raise your local exposure to a whole new level.
Best Edge is Your Medical Marketing Source
There are plenty of top level sources to turn to in order to learn more about hybrid care marketing and other topics. But if you live in North Carolina, it's best to deal with a local expert. Best Edge Medical Marketing is here to give you state of the art service in Raleigh, Durham, Chapel Hill, and Wake Forest.