As the owner of a healthcare practice, you’ve got to keep up on your marketing. This is an absolute must if you want to stay competitive. There are many rivals in your industry who will gladly take your place at the top. For this reason, you’ll need to use the very best medical marketing keywords.
The Very Best Keywords Are Localized
When it comes to choosing top-quality medical marketing keywords, there are a number of things to keep in mind. One of them will be the fact that the very best keywords will always be specially localized. This is because a healthcare practice is, by definition, a business that is very local to a specific community.
It should also be noted that keywords specific to the healthcare industry will be in direct competition. It’s nearly impossible to rank a keyword such as “hygienist” at the national level. This kind of keyword will easily be monopolized by national, or sometimes even global, organizations. The way out is to localize your keyword choices.
You can do this by adding the name of your community to your keyword. “Hygienist in Chapel Hill”, “Chapel Hill hygienists”, or “hygienists near me” will work a great deal better than “hygienists” by itself. Adding a short “near me” to the tail of your keyword may cause your phrase to list even higher in the local search rankings.
Search Terms Need to Be Fully Relevant
Another important factor to keep in mind is that the search terms you use need to be directly relevant. They need to be targeted directly to the people that you are attempting to reach. This means that they need to be localized as well as specialized to the exact purpose that people have for making this search in the first place.
The top medical marketing keywords may vary drastically from one area to the next. For example, “hygienist in Wake Forest” maybe number one in that area. “Orthodontists near me” may work better for people outside of the area, such as in Raleigh. You will need to do some research to find the keywords that work best for your specific area.
You should also note that using a more official term such as “cardiologist” will tend to yield different results than a search for “heart doctor.” This is because people using the more specific term will probably tend to be less than those who use the more general term. It may be a good idea to use both but prioritize one over the other.
Select and Use Your Keywords with Care
As noted above, it’s a good idea to make sure that you are always using the best and most efficient keywords. Your best bet will be to do research in order to see which phrases are most effective for your local area. Check the SEO being used by your rivals to see what works for them. You can then snag the results for your own use.
Once you have found the right keywords for the task, make sure to use them with great care. Precision is the key to maximum effectiveness in this case. Spread them out over the body of the article rather than clumping them together near the top. And be sure to use them in as natural a context as possible so that they don’t stick out.
Don’t overuse your keywords. Make liberal use of synonyms and related phrases so that your keywords won’t get repetitive and annoying. This will help the text flow in a smooth and natural manner. If you construct your content to have a natural rhythm, the reader may not even notice where the keywords have been placed in your text.
Make Sure Your Content Backs Up Your Keywords
Another very important thing to keep in mind is that your content needs to be top notch. You need the highest level of content possible in order to back up your medical marketing keywords. For example, if your primary keyword is “oncologists near me”, make sure that your content is as descriptive and easy to follow as possible.
Let’s say that a search for “oncologist near me” has landed a person on your page. What they want to find here is descriptive content that describes your location, the services you provide, and your qualifications. But they will also want to know a little about you and your experience as well as that of all of your staff members.
The trick here is to go into as much detail as possible in as few words as you can manage. You want the reader to come away with the feeling that you definitely are qualified for the job. A video or two is a helpful supplement for those who would rather see visual evidence. These can be incorporated into the body of your content.
However, don’t clutter up your homepage with too much content. You don’t need to put all of your various SEO on a single page. Features like answer boxes, videos, and the like should be used sparingly. Too many features on a single page can lower your ranking
Contact Best Edge Medical Marketing for More Info
All of the above suggestions may prove to be helpful to you as your construct your first major medical marketing campaign. Even if this isn’t by any means your first rodeo, you may still find them to be of use. If you would like to receive more such suggestions, your best bet will be to get in touch with Best Edge Medical Marketing.
Our goal is to help your doctor’s or dentist’s office or healthcare practice market to the best of its ability. If you live in the Raleigh, Durham, Wake Forest, or Chapel Hill area, we can help. When it comes to finding the top medical marketing keywords, we are your one-stop-shop. Contact Best Edge Medical Marketing for more info today.