As a medical professional, if you want to connect with patients, you need to revolutionize your medical marketing strategies. It is essential to align your practice and marketing strategies with the patients’ needs so that you can also keep up with their demands. In order to keep your patients, and ensure that there are enough profits not just for you but for all the salary of the people in your practice, it is imperative that medical practitioners brush up on their medical marketing and media strategies.
The yellow pages are now a thing of the past. Google is every person’s new best friend. Studies indicate that almost 80 percent of those with medical queries begin their health journey with a quick search on Google. Everyone is now highly dependent on Google, Yahoo, or Bing. These search engines have become so advanced that they can instantly pop out answers to help people find what they’re looking for. These days, anyone can type “seeking pediatric ENT” (ears, nose, throat specialist) into the search box and in few seconds after hitting enter, an extensive list of specialist would be drummed up, replete with contact numbers.
As a medical professional, if you want to rank high in the search list, meaning if you want your name to be one of the first things people see when they Google your area of expertise, then you have to make sure you have compelling content written about you and your practice. It is imperative that you start with a website or a blog so that there’s creative and relevant content making it easy for patients to find you. A doctor who started her own blog about motherhood and medicine garnered so many followers on her blog and twitter, which helped her practice take leaps and bounds.
The New New Referral
Do not discount the power of social media to take your medical practice into greater heights. Social media networks like Twitter, IG, and Facebook play a significant role in patient perception of their doctor’s reputation. Most people these days choose their health care advocate based on social media reputation. People flock to FB communities and online health forums to help ease their medical concerns and worries, as well as to read up on testimonials, which now, in part, act as the referral.
Aside from engaging people online, social media can be used to create groups with your fellow health professionals. To illustrate, there is a health care organization who utilized Linked In to establish and highlight their respective fields of medicine. The ”Innovation in Health” group created discussions and beefed up their credibility by connecting and engaging with their target audience. With over 100,000 members globally, it can be said that social media matters and should be leveraged by medical professionals to take their practice to greater heights.
Pay Per Click
The challenge of marketing for many medical practices all boils down to time or the lack thereof. Patients need to be seen, rounds need to be made, and paperwork needs to be filled out. At times, there are meetings to be held and there also staffing concerns. Time is rather finite and moves at warp speeds. With such a packed schedule, who can you still possibly make time to blog and engage people on social media with your busy medical practice?
This is where paid ads, or Pay Per Click advertising comes in. These advertisements paid through Google Adwords, Facebook sponsorship, or Linked In ads, are the most efficient way to gain more patients and recognition for your practice. Don’t discount the efficacy of these ads in targeting your market, especially since they are cost-effective and time-saving.
With these ads, controlling spending is also easy to manage, as you’re able to place a maximum limit so as not to overspend. Depending on your approach, costs can be as low as 30 cents per click to a dollar per day. More and more physicians have turned to pay per click because its a fast and affordable way to help them generate more business.