Search Engine Optimization
Search Engine Optimization (SEO) is more than just adjusting website code. There was a time when it was easy to be at the top of search engines, but things have changed and with every new iteration of the search algorithm it’s becoming harder and harder to ensure that you are considered “relevant” for certain queries. That being said, properly implemented SEO can help a search engine understand a website’s relevancy, theme, and focus – helping it to rise in the highly sought after “natural” or “organic” rankings and bringing in a whole new customer segment that might not have otherwise found you. Best Edge SEO excels at crafting SEO plans that work.
While a good SEO campaign will help you rocket to the top of search queries, even a single mistake can be a significant stumbling block and bring all of your work crashing down around you. That’s why it’s a good idea to get professionals like Best Edge SEO that can use their years of medical SEO experience to manage every aspect of your campaign, from coding and link-building to developing rich content.
These are just a few of our excellent turn-key SEO services.
Overall SEO Strategy
Before getting started, we take the time to sit with you and understand what you do so that we can craft a powerful medical SEO strategy unique to your company. We will explain how we intend to improve your search rankings and make sure that you understand the process so you’ll always be aware of what’s going on. Then we’ll set out a timetable so you can see the progress being made every step of the way.
Keyword Targeting and Selection
Once we’ve established how to go about building your SEO, we’ll then start working on finding the right keywords. We can aggressively target both short and long tail words and phrases so that you’ll see an increase in traffic from several queries related to your field.
A High Quality Blog
Content is absolutely vital to strong SEO, especially since the most recent updates to Google and other search engines. They are learning quickly how to determine high quality content from articles written just to get their attention, so it’s important to create a source of rich, consistently updated information that will not only appeal to search engine crawler bots, but also have genuine value for users.
We can also integrate social media marketing into the overall SEO strategy to ensure the most out of your marketing efforts!
Clean W3C-Compliant Code
The World Wide Web Consortium (W3C) has a number of guidelines for what constitutes good code. We make sure that your website meets all of those criteria.
These were not determined arbitrarily, it should be mentioned. The people at the W3C understand the mechanics at play, so their guidelines are designed to take the advantage of those systems to create websites that load faster, are easier for computers to translate for human interaction, and can integrate well with emerging technologies like mobile devices.
Clean code is especially important on smartphones and tablets because they have limited processing power compared to desktops and laptops and seek to limit the amount of bandwidth that they use. Clean code is easier to read, requires less checks with the server and makes the mobile experience that much more pleasant.
Most importantly, clean code can be more easily read by search engine crawler bots. This means that they are more likely to find your website to be relevant to various queries and will rank you higher. Combine that with a higher chance that people will stay on your page if it loads faster and can be accessed on a smartphone or tablet easily and this becomes truly important to your SEO.
We can help you work out all of the on-page SEO factors, including keyword tags, content, the internal linking structure, and everything else you have direct control over.
Title, Header, and Image Tags
The way that a website communicates what it is about to search engines is partially through the use of meta tags. From the title of the page to a header, this information is largely invisible to most users. The meta tags make it easier for search engine crawler bots to see what you are trying to say and how well you’re saying it.
Image tags also play an important role in effectively communicating to search engines what your content is. Programs can’t “see” pictures in the way that we can, so we have to tell them what the content of the image is. By presenting these tags properly, it can help you achieve better SEO results.
Schema.org and Other Emerging Trends
Part of what makes search engine optimization so difficult for many companies is that the rules are consistently changing. For example, Schema.org is a fairly recent innovation that allows webmasters to tag different types of content so that search engines can better understand what is on a page. That being said, it comes with a new set of code requirements in order to take advantage of it and the SEO benefits that come with proper use of the technology.
HTML 5 will likely have similar effects, as will a number of other technologies that are making their way into the search engine algorithms. Rather than try to keep up with all of them, let our professional team keep on top of these changes for you so you never have to worry about being behind the times with your website.
100% Whitehat Link Building
If content is becoming the most important part of search engine optimization, link building is still absolutely vital to the process. What made Google such a powerhouse in 1997 was that it was the first search engine to determine relevancy primarily by seeing how many other websites linked to a particular page, democratizing the process of determining what pages will have real value to users.
That basic idea hasn’t changed since then, but search engine updates like Panda and Penguin have managed to nearly eradicate loopholes that used to exist in the system so that only genuine backlinks from high authority sources will give you the boost you need.
We only use 100% whitehat techniques to help you build back links that will actually help improve your search engine ranking and avoid the penalties that come with blackhat operations.
These are only a few of the factors that play a part in a strong medical SEO strategy. At Best Edge SEO we have the experience and the knowledge to leverage all of these and more so that your website will continue to climb the search pages and be seen by as many people as possible. More to the point, we make sure your content is valuable so that those visitors will be more likely to convert into customers.
A powerful search engine optimization strategy is not easy to design or implement, but with the right people working for you, you can be sure that your website will get the attention it needs to help your business continue to grow.