Marketing For Dental Practice

The common problem that faces the dental industry is the lack of insight into appropriate planning in dental marketing. On the one hand, while some dental businesses are open to heavy investments when leaving their marks, they often fail to fashion precise and structured marketing budget plans to achieve their objective. On the other hand, other dental businesses remain undecided about whether they will endure their dental practice marketing campaigns. This stems from a fear that their budget may be insufficient to carry out such campaigns down the line.

When you have an excellent dental marketing budget plan, there's zero chance for hasty decisions and failure to accurately track how much you have spent on your marketing mediums. Why, when, where, and how much should you allocate to your dental practice marketing plan? We help answer these questions so that you don't take an unplanned approach to your budget planning. We do this by working with you to:

Set your Dental Practice Marketing Goals and KPIs

For every lead, there's a cost. A lead refers to a prospective patient interested in your dental services. For example, anyone who inquires about the nature of your services is lead. There is also a cost to acquiring a lead. Not all these leads become actual patients, hence the need to minimize cost per lead and cost per acquisition of that lead, and that's where we come in.

We drive your ROI up the charts by reducing your cost per lead and acquisition while ensuring a steady rise in your patient acquisition rate. We do this by testing ads and employing a tool kit to measure the KPIs and boost conversion rates.

Assess your Patient’s Dental Journey

A patient's journey starts from the time they search online for a dentist till after receiving the dental service. At the beginning of such a journey, that patient has different contact points. These include search engines, social media, live chat, websites, and emails. By assessing such a journey, we're gifted with the knowledge of where and how to spend your budget, appreciate your patient's challenges, and adapt to provide a better encounter across all points of contact. We help you create a plan for your patient's journey by:

• Setting clear scope for the assessment.

• Identifying the personas of your patients

• Identifying the pain points of your patients

• Identifying possible points of contact with your patients

• Ascertaining the resources for implementation

• Testing the journey

• Making necessary changes

• Decide on the best dental marketing strategy.

A clear plan of your patient's journey will equip us with the mastery of how best to tailor our dental marketing campaigns to fit your investment goals. Wherever and whenever needed, we will employ a range of marketing mediums. This will include Google Ads, Social media advertising, Social media engagement, SEO designed strictly for your dental business, appropriate technology, Email marketing, Content marketing, and reputation and review management customized for your business.

Patients prefer a local dentist not more than 7 miles from their homes. This means that it isn't just about appearing on the top of the search results page but also about being near. With our experience with local SEO, we will use an optimized Google My Business to get those close by to see you when they search for dentists around them. We will also get you to rank on Google Local 3-pack. This will ensure your business has the maximum spotlight on local searches.

Measure your ROI from our marketing campaigns

We guarantee that you will not waste your investment with us. As per expectations, your revenue should increase drastically from our campaigns. To ensure this, we will help you monitor:

• Sales made from each marketing medium

• The number of new and returned patients

• The range of your services that most patients turn to

• The profits from your range of services that most patients turn to

By so doing, we'll be able to remove the complexities often found in calculating ROIs. Best Edge Medical Marketing will offer no room for assumptions, so your revenue exceeds expectations. You should know that we're equipped with state-of-the-art tools and software to accurately and precisely calculate your ROI.

Bottom Line:

Best Edge Medical Marketing specializes in aggressive dental practice marketing strategies that boost your business's visibility, increase conversion rates and grow your patient base.