Specialized Medical Web Development You Can Trust.
Whether you’re aware of it or not, you can tell when you see good web development. These are the websites that are easy to use, look good, and have features that you find useful but don’t need to overly draw attention to themselves. Most importantly for you, they’re websites designed specifically for the medical industry that convince the visitor to buy a product or service.
We have the experience and the know-how to create that kind of website for you, whether it’s improving a current site or building something brand new.
What Do You Want Your Website to Do?
Other than create conversions and help your company grow, what do you want your website to actually accomplish? Do you want users to consider you an expert in your field? Are you looking to present new products to consumers? Do you have a new twist on an old idea that you’re trying to present? Do you have a life-changing medical device new to the industry that you want rank dominant in the search engines for?
We take the time to find out exactly what your business is about and how you see your website best promoting it. We can even help you find new ways to make your online presence a part of your company image and business direction.
Websites that Meet Your Needs
Our team specializes in “from the ground up” websites: designing and creating custom platforms that will meet your most exacting requirements. That’s why we have a team composed of a diverse group of medical web development specialties, from User Experience and Content Development to Programming, Database Building, and Design.
No matter what you want done with your site, or medical industry you’re in, our team is ready to take on the challenge and meet your specific needs, whether it’s a simple website or cross-platform web applications.
Building For Business: eCommerce
Among the most popular jobs we take are for Medical eCommerce websites, which is to say websites designed to sell products online. In 2017 eCommerce grew by 12% and currently accounts for 11% of US retail sales, totaling $395 billion annually. We can help you be part of that.
What makes us stand out from other companies is that we not only understand the technical aspects of such a design, but also understand the psychological ones. We know how to arrange your site to make it more attractive to consumers, increasing your conversions and getting more people to buy.
Since we both build Medical eCommerce sites from scratch and modify existing ones, our people have become experts at working with plugins and code written by other programmers so that they can integrate new features without causing conflicts with older ones.
Taking Advantage of Mobile
According to comScore Inc., an Internet analytics company, as of January 2014 mobile browsing accounted for 55% of traffic to websites. That means that more people are accessing the Internet on their phones and tablets than on their laptops and desktops. If you’re not optimized for mobile viewing and use, then you’re missing out on the biggest share of conversions.
Mobile websites are important parts of your business. Not only do they have to be able to adjust themselves instantly to a number of screens, they have to use as little bandwidth as possible, load quickly, and have an interface that is intuitive and responsive. Our team is equipped to design a website for you that will not only create new functionality and allow users to make easy purchases right from their phones, but also let them create accounts and get data served in a way that works for them while they’re on the go.
Our A-Team of developers can also help you create your own mobile app. While it’s great to be able to access your website through a mobile browser, apps are even faster, provide greater functionality and, not to mention, can be used regularly without having to reload pages.
Making Your Website
The actual design of your website is a careful process that we take very seriously. There are a number of steps that we take in order to ensure that your website contributes to your success.
1. Identifying Your Core Concept
This is the most important step, since your core concept will guide everything else that is done with your site. We want to know what you want your medical website to be able to do for the user and what need you’re filling. Once we understand the idea that is at the root of everything else your website will do, only then do we start to build it.
2. Planning for the Future
It’s not enough for us to prepare your website for the next month, we want to know how we’re going to help you build on what you have year after year. This involves complex forecasting in order to determine what you’re likely to need, how to know when those changes should be made, and how to go about making that happen.
3. Designing the Best Code
Far too often, website code “almost works.” To us, that means that it doesn’t work. Your website needs to be coded cleanly, with an eye to detail and efficiency. More importantly, it needs to work right every time without exception. That’s why we have highly trained and experienced developers on staff who know how to create everything from a basic site to a brand new concept.
4. Ensuring Smooth Visitor Flow
A website doesn’t need to just be available, it should also guide your visitors to where you want them to do. “Visitor flow” is an important part of how we design websites so that it’s easy for users to add items to carts, proceed to checkout, consider upsells, and opt-in to email lists. Good vistor flow makes using your website simple and clear.
5. Subtle Design
The best websites are the ones that you don’t even realize why they work so well, but they clearly do. Without thinking too much, why is it so easy to use Amazon.com, for example?
Your website also needs to be subtle and functional, making all of the most useful aspects of the page blend seamlessly into the experience so that your visitors will be able to focus on your message, not trying to figure out how to make your site work.
6. Plugin Integration
What often happens with medical websites that are not designed properly is that the integration of new plugins or features will cause other ones to stop working. Whether they conflict due to code, placement, or some other issue, the fact remains that you seemingly can’t have both features in place at the same time.
We don’t accept that. Instead, the experts at Best Edge SEO have learned how to work with plugins and find ways to integrate them into your website without breaking another part of it in the process.
7. Optimizing for Conversions
Finally, your website needs to, above all else, turn visitors into customers. That’s why we have learned how to build sites that will encourage conversions through the design, content, and accessibility.
Expanding into the Future
It’s one thing to build a website, it’s another to build one that can expand with your business. Best Edge SEO does more than make you one website specific to the needs of your medical practice, we make it easy for you to change that website to meet the needs of the future so your digital strategy will continue to serve you and your visitors.
