As we move further into the year, many experts in the medical marketing field are already looking forward to the next one. Many of these experts are rolling out their picks for the hottest new trends. They are also issuing predictions regarding what they believe will be the next medical marketing changes for 2023.
Voice Search is Changing Your SEO Techniques
One of the most pervasive new medical marketing changes to look out for will be the universal adoption of voice search. This is a feature that is going to be far more prevalent over the next few years. There may well come a time when it does become the preferred method of conducting all kinds of searches on the web.
For this reason, it's a very good idea for you to get your site ready to hail this new change. The very best thing that you can do under the circumstances is to get up to speed on what this change entails. What you really need to know is why people are changing the way that they search for services they need to get.
Convenience is the Key for Search Methods
The answer is as clear as it is simple: Convenience is key. A voice search lets them get results in a matter of seconds without having to tie their hands down to a keyboard. They can simply voice out loud what they want and it then pops up on their screen. This changes the way that they will input their chosen terms.
A person using their hands to type in a conventional SEO search might put in, "Chapel Hill ENT." If they don't have to type, they can revert to a much more natural way of speaking. In this case, they may use a phrase along the lines of, "Who is the highest recommended Ear, Nose, and Throat doctor in Raleigh?"
The Way You Input SEO is Changing
This points to the fact that the methods medical practice owners use to market in 2023 is going to undergo some serious alterations. As noted above, one of the largest medical marketing changes is going to be the adoption of longer tail keywords. These will replicate phrases people are using during voice searches.
As a result, you are going to need to craft your content with these medical marketing changes in mind. Instead of relying mostly on short form keywords, it's definitely time to start including longer ones. Much of the content that you create in the future should anticipate being located in this fashion.
It may be wise for you to start researching and choosing your keywords with the new voice search preferences in mind. You can experiment with these new methods by doing the search yourself using voice. Doing so may help to put you in the right mindset. From here, you can see for yourself which keywords best suit you.
Voice Searches Are Driving Mobile Website Demand
The increasing amount of voice searches that are conducted in 2023 will also drive up the demand for mobile websites. You need to keep in mind that a very large proportion of present day voice searches are done on mobile devices. In such cases, people are doing so through assistants such as Siri on an iPhone.
This means that you will need to do all that you can to fully modernize and mobilize your health care practice site. It needs to load quickly and be easy to navigate. The content that you include also needs to be optimized to fit the needs of modern mobile devices.
You can meet the challenge by adopting the use of a number of tactics. An increased emphasis on video and interactive content, such as chat bots, may help you get up to speed.
You Need to Work with an Expert
Best Edge Medical Marketing is here to give you the guidance you need to understand these latest medical marketing changes. We serve health care practice owners in Raleigh, Durham, Wake Forest, Chapel Hill, and the surrounding area. Get in touch with us today to learn how working with an SEO pro can help you.