Are you tired of ranking well below your competitors in the search results? This is a serious matter that may well be costing you, patients. As the owner of a healthcare practice, you rely on referrals. However, also on your web content to bring in new patients. If you aren’t getting your share, it’s time to make some changes.
It’s Time to Find Out Why You Are Falling Behind You Competitors
Falling behind in the SEO rankings is a serious issue. You can’t afford to be left in the dust by a competing practice that is making superior use of SEO. The good news is that the same tactics and techniques that are fueling their dominance are also available for you to use. It’s up to you to make these weapons work for you.
You can start by making a careful analysis of the keywords that all of your rivals are making use of. An expert in the field of healthcare practice SEO can give you invaluable advice in this regard. The key is to look for the SEO keywords that help your competitor to rank so highly in the search engine results.
Once you have identified these keywords, the next step will be to consider why they rank so effectively for your rival. In most cases, this will be because these are the keywords that describe the services that patients are most often searching for. If you also provide these services, now is the time to adopt some of these top keywords.
Compare and Contrast Your Content with Your Competitors
The next thing you will need to do is make a careful comparison of your content. Compare this with that of your highest ranking local competitor. You will need to perform a careful checkup not only on their website but also on all of their social media content. The content that is ranking them at the top is what is driving their success.
With this in mind, you need to consider not only the keywords being used but also the general tone of the content being posted. What is this content that draws so many responses? Chances are good that this will be due to the fact that the content being posted is well received with the local audience.
And since this will be the very same local audience that you are trying to reach, it makes sense for you to pay attention. Many of the topics being posted by your rival will concern the same kind of services that your practice also provides. But they may also sometimes post unrelated topics of purely local concern.
It May Be Time for You to Step Up Your Level of Interaction
This brings matters to an area where you may well be falling behind. Your rival may be adept at creating an atmosphere of social interaction with their local audience that you can’t match. They have built up this level of community by being responsive to the questions, comments, and concerns that patients have left on their various pages.
It’s not too late for you to do the same thing. In fact, with the aid of social media, you can even aspire to do it better. Once you have identified the keywords that bring you a whole new level of exposure, you can proceed to capitalize on it.
The key is knowing how to adapt your bedside manner to the web. You can announce a series of Q & A sessions on Facebook where you answer hot topics and give live guidance and advice. The more often you interact live, the better.
Best Edge Medical Marketing Can Help You Step Up Your SEO Game
If you don’t know the first thing about how to use competitive SEO, don’t panic. This is where the professional aid and counsel of an expert in the industry will come to your rescue. Best Edge Medical Marketing can give you the push you need to become a dominant player in your region. We can get you to the top of the search results.
Best Edge Medical Marketing is the foremost provider of SEO and website services in the Raleigh, Chapel Hill, Durham, and Wake Forest area. We can also help practice owners throughout North Carolina, South Carolina, Virginia, Tennessee, and the East Coast Triangle Region in general. We are here to give you expert-level assistance.
You already have the skills and credentials you need to give top quality medical care to your patients. All you need is for more people to know about how you can help them. The time to make them aware is now. Contact us today! To learn more about what we can do to give your healthcare practice a truly competitive edge. We hope this blog will help out with outranking your Competitors!