Medical Marketing Agency

Future-proofing SEO Content in the AI Age

February 1, 2023
Future-proofing SEO Content in the AI Age_Best Edge Medical Marketing

The landscape of online marketing has changed radically in the past few months. The introduction of AI guarantees that marketing will never be the same. It also opens the door for a whole new level of engagement with your patients. However, you’re going to need to get up to speed in order to understand how future-proofed SEO can benefit you. 

AI Will Change How You Create Content

Programs such as ChatGPT, Search Generative Experience (SGE), Bard, and others are going to change the way that searches are conducted. This means that you are going to have to adopt a whole host of new future-proofed SEO methods. Doing so will be the only viable way to adjust to the new changes. Once you do, you’ll discover a new way to market. 

The crucial thing to remember is that not all of the bugs have been worked out. These programs are still brand new and are very much prone to designer flaws. In other words, they aren’t as reliable as they are bound to become in the future. At the moment, they still behave very much like human-generated searches. But this is going to change soon. 

AI is capable at present of creating new angles that are worthy to explore. If you have a bad case of writer’s block, AI can show you the way forward. It can also help to improve your grammar. On the other hand, AI can show your prospective patients a whole new range of options. This can lead to you getting access to a whole new patient base. 

Direct Traffic Still Offers the Best Options

The first thing to keep in mind as you develop your future-proofed SEO technique is that direct traffic is the best way forward. There are several reasons why this is the case. Your direct traffic stats still offer you the best and most reliable indicator as to the popularity of your site. This is a rubric that still points the way forward. 

Building direct traffic is dependent on strong positioning and even more effective messaging. The potency and frequency of your advertising needs to be kept at a high level. You also need to focus on creating content of all kinds in order to engage with your patients. All of these are activities that the presence of AI will not change. 

You also need to continue to provide a superior level of customer experience. This breaks down to customer service, fast onboarding, and a very high level of engagement. Once you have connected with a patient, you need to follow up with plenty of additional reminders. Keep them in the loop so that they will continue to seek out your services. 

Focus on Content AI Can’t Replicate

It isn’t enough just to spew out content at light speed. If people see too much content coming from your site, they’re going to assume you are making use of AI. This is the wrong signal to send since it minimizes the human presence behind the content. Instead, you should focus on a future-proofed SEO campaign that revels in its human origins. 

This can be done by striving to create content that an AI program would simply never come up with. Most medical practice website content focuses on factors such as expertise and experience. AI content can replicate expertise to some degree. However, it is still quite a long way removed from being able to convey a believable experience. 

Concentrate on SEO that relates and shares all manner of purely human experiences. The goal should be to create content that touches the hopes, goals, fears, and wishes of your human patients. The more relatable your posts are, the better they will serve you as future-proofed SEO content.

Best Edge Medical Marketing Has Your Answers

There are many ways for you to respond to the new AI age of marketing. This is the time during which you need to be perfecting your future-proofed SEO game plan. Best Edge Medial Marketing is here to serve the needs of practices in the Raleigh-Durham area. Get in touch with us today to discover exciting and viable new AI marketing strategies.

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Best Edge Medical Marketing is a medical marketing agency that provides marketing, SEO, design, and development services to businesses in the medical industry.

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