Marketing a medical practice seems foreign to many healthcare providers. Many providers rely on patient proximity as well as word-of-mouth referrals to build their practices. However, in today's highly competitive world, that may not be enough. A powerful way to brand and market your practice is with your medical practice web design.
Here are seven best practices you should incorporate into your medical practice web design. Does your current website have them?
#1 Create A Detailed Profile
Today's consumers are less likely to trust medical providers. To counter this, you need to demonstrate why you are credible and someone they can trust. A detailed profile helps build credibility.
Your website profile needs to include information on your education, degrees, internships, and residencies. It should include information on the practice history. Highlights should include awards, professional recognition, board positions, and major publications.
It also needs to include personal elements. You are one human being trying to relate to another one. Are you married? Do you have kids? Why did you choose to live in the area? Do you coach Little League? These kinds of details make you more approachable, which builds trust.
#2 Use High Quality Professional Photos
Forget using stock photos on your web page. They are impersonal. Patients know that the people in those photos aren't the ones they see at your office.
You need a high-quality, professional portrait for use on your profile page. This gives a face to your name. Patients now know what you look like, even before they meet you for the first time.
High-quality photos of you around the office and in other settings are also important. They create a more comprehensive picture of who you are and what you do. Again, it makes you more relatable and credible. Don't forget to include photos of office staff. It makes the entire practice appear more personable and friendly.
#3 Offer A Resource Page
Another way to build credibility with patients is to offer them reliable information related to your field. It should include ways to improve their health, manage their conditions, and know their medications. It can be as simple as linking to other trustworthy websites, with a small blurb on your side explaining why they should use the link.
#4 Create A Blog
Blogs are essential components in effective medical practice web design. They do two things. First, they build your authority as a subject expert. Second, they help build your credibility on search engines like Google. The higher your credibility with a search engine, the higher your practice will rank in search results.
Your blog needs to provide high-quality information to your patients. It should include health and lifestyle information. Be sure to offer medical information your patients need to know about.
#5 Empower The Patients
Make it as easy as possible for patients to do things for themselves. Here are a few examples:
- Let them schedule their own appointments online
- Give them access to make payments online
- Provide downloadable forms so they can fill them out before arrival
- Offer a messaging system for them to communicate with you and your staff
Today's consumers expect to have a certain level of convenience, even when interacting with a medical provider.
#6 Optimize Site For Local SEO
Medical practices rely mainly on local patients. When a patient is looking for a specialist, they will search for a provider that's close to their home or work. That's why local SEO is important for medical practice web design.
For example, someone might search for "dermatologist Raleigh" to find a skin specialist in Raleigh. Search engines use the key word to find dermatologist offices in the Raleigh area. The most relevant results show up at the top, often with location details and contact information. That's where you want your practice to show up.
#7 Keep Website Up-To-Date & Relevant
The easiest way to turn off a potential patient is for them to see an outdated website you haven't updated in years. The website needs to be mobile friendly. It needs to have clean, clear navigation, with a well-defined path to everything the patient wants to find.
The information provided on the website needs to be up-to-date and relevant. For example, if you change your patient forms, make sure to upload the new ones to your website. Make sure the resources you include remain relevant. Replace or remove broken links.
You should incorporate these best practices in your medical practice web design. If it's time for an update or you're setting up a new website for your Raleigh practice, contact Best Edge Medical Marketing. We specialize in medical and healthcare Internet marketing for practices in Durham, Raleigh, and Chapel Hill. Let us help you build your online presence.