Add a Meta Description in Your Healthcare Blogs
Healthcare websites and blogs are a dime a dozen on the internet. To stand out among the sea of content, it's important to adopt SEO best practices. One of these SEO best practices is including a meta description in your blogs. Below, we'll discuss what a meta description is and why you should include one in your healthcare blog posts.
What is a Meta Description?
This is a summary of the contents of a web page, usually appearing in the search engine results pages (SERPs). It's meant to give the searcher a snapshot of what they can expect to find on the page. In most cases, the meta description is also used as the text snippet when the page is shared on social media.
For example, if you are crafting a blog post about how to remain healthy during the winter in Raleigh, your meta description would be, "Worried about staying healthy during the winter in Raleigh? Check out our top 10 tips for keeping yourself healthy and avoid getting sick!"
Why are Meta Descriptions Important for Healthcare Blogs?
They are important for a number of reasons, as explained below.
Improves Your Click-Through Rate
The meta description is your opportunity to convince potential readers to click on your blog post over another. A well-written and compelling one will result in a higher click-through rate leading to greater traffic. You should keep it under 160 characters, so it doesn't get cut off in the SERPs.
To ensure that the meta descriptions are being used, check your Google Search Console account's "Search Appearance" section. If you see that the "Meta descriptions" tab is empty, that means that Google is not using them. In this case, you'll want to ensure that your meta descriptions are interesting and informative enough to encourage clicks.
Serves as a Roadmap for Your Blog Post
In addition to being an SEO tool, the meta description can also serve as a roadmap for your blog post. By including a summary of the contents of your blog post, you can help readers decide if the post is relevant to their interests. Including this can also help break down complex topics and make them more understandable for readers.
They also give people looking for specific information an idea of what they will find on your page. This helps to improve the user experience on your website, as readers will be able to quickly and easily find the content they are looking for.
Aids in Keyword Rankings
Although the meta description is not a ranking factor, it can still help to improve your keyword rankings. This is because it is often used as the snippet of text that appears in the SERPs. Including relevant keywords in your meta description can help improve your website's visibility for those keywords. In turn, this can lead to higher keyword rankings and more traffic to your website.
Gives You More Control Over How Your Website is Presented
By adding a meta description on your healthcare blog posts, you have more control over how your website is presented in the SERPs. This is because it allows you to craft a brief and accurate description of your blog post. As a result, you can ensure that potential readers know exactly what they will find on your website.
It also lets you control how your website is presented in the SERPs. This is because the meta description appears in the search results, and gives you the chance to include relevant keywords and make your website sound more appealing.
Helps Your SEO Efforts
The meta description can help your SEO efforts since it is often used as the snippet of text that appears in the SERPs. Including relevant keywords can help improve your website's visibility for those keywords. In turn, this can lead to higher keyword rankings and more traffic to your website.
For instance, if you're trying to rank for the keyword "healthcare blog in Raleigh," including the keyword can help you to achieve a higher ranking and get more traffic to your website.
Makes You Stand Out
Including a meta description allows you to stand out from the competition. This is because you can use it to highlight what makes your blog post unique. This is a great way to encourage potential readers to click on your website instead of your competitors.
For instance, if you're writing a blog post about healthcare reforms in Raleigh, you could include a meta description that highlights your unique perspective on the issue. This would help you to stand out from other websites that are writing about the same topic.
A meta description is an important tool that can be used to improve the visibility of your healthcare blog. Including relevant keywords and a brief summary of your blog post can help improve your website's visibility in the SERPs. In turn, this can lead to higher keyword rankings and more traffic to your website.