Search Engine Optimization (SEO) is more than just adjusting website code. There was a time when it was easy to be at the top of search engines. However, things have changed. Now, with every new iteration of the search algorithm, it’s becoming harder to ensure that you are considered “relevant”.
So, properly implementing your medical practice SEO with a strong plan is key. Doing so is necessary to help search engines understand your website’s relevancy, theme, and focus. And doing so impacts significantly a site’s rise in the highly sought after “natural” or “organic” rankings. This rise of course brings in new patients that might not have otherwise found you. Best Edge Medical Marketing excels at crafting search engine optimized plans that work.
A good search engine optimization campaign will help you rocket to the top of search queries. But even a single mistake can bring all of your work crashing down around you. That’s why it’s a good idea to hire the professionals at Best Edge Medical Marketing. Their years of medical SEO experience efficiently & effectively manage every aspect of your campaign, from coding and link-building to developing rich content.
These are just a few of our excellent turn-key search engine optimization services.
Overall SEO Strategy
To begin, we take the time to sit with you and understand what it is that you actually do. Attaining a very detailed understanding of the services you provide is also one of our immediate priorities. Getting to know you and your business enables us to craft a powerful medical SEO strategy unique to your company. We will explain how we intend to improve your search rankings. Also be certain you understand the process, this way you’ll always be aware of what’s going on. Then we’ll set out a timetable so you can see the progress being made every step of the way.
Keyword Targeting & Selection Is At The Top Of The List When It Comes To Creating A Successful Search Engine Optimization Plan
We provide medical marketing services in the Raleigh Triangle area and abroad. Once we’ve established how to go about building your SEO specific to your medical practice, we’ll then start working on finding the right keywords. We can aggressively target both short and long tail medical words and phrases so that you’ll see an increase in traffic from several queries related to your practice.
High Quality Blogs Incorporating Related Long Tail Key Phrases Are Vital To Effective SEO
Content is absolutely vital to strong SEO, especially since the most recent updates to Google and other search engines. They are learning quickly how to determine high-quality content from articles written just to get their attention, so it’s important to create a source of rich, consistently updated information that will not only appeal to search engine crawler bots, but also have genuine value for users.
We can also integrate social media marketing into the overall SEO strategy to ensure the most out of your marketing efforts!
Clean W3C-Compliant Code
The World Wide Web Consortium (W3C) has a number of guidelines for what constitutes good code. We make sure that your website’s design meets all of those criteria.
The people at the W3C understand the mechanics at play. Which is why they provide guidelines that enable you to take the advantage of those systems. Therefore ultimately promoting websites that load faster & are easier for computers to translate for human interaction. Additionally, all these specs enable websites to integrate well with emerging technologies like mobile devices.
Clean code is especially important on smartphones and tablets because they have limited processing power compared to desktops and laptops and seek to limit the amount of bandwidth that they use. Clean code is easier to read, requires fewer checks with the server and makes the mobile experience that much more pleasant.
Most importantly, clean code is easier to read by search engine crawler bots. This means that they are more likely to find your website to be relevant to various queries and will rank you higher. Combine that with a higher chance that people will stay on your page if it loads faster. Truly important to your SEO of course is, mobile optimization. Your site must be appealing to all audiences whether on a desktop, laptop, tablet, or smart phone.
We can help you work out all of the on-page SEO factors, including keyword tags, content, the internal linking structure, and everything else you have direct control over.
Never Ignore Your Title, Header, and Image Tags…. They Are An Intregal Piece Of Any Great Search Engine Optimization Plan
The way that a website communicates what it is about to search engines is partially through the use of meta tags. From the title of the page to a header, this information is largely invisible to most users. The meta tags make it easier for search engine crawler bots to see what you are trying to say and how well you’re saying it.
Image tags also play an important role in effectively communicating to search engines what your content is. Programs can’t “see” pictures in the way that we can. So, we have to tell them what the content of the image is. By presenting these tags properly, it can help you achieve better SEO results.
Schema.org and Other Emerging Trends
Part of what makes search engine optimization so difficult for many companies is that the rules are consistently changing. For example, Schema.org is a fairly recent innovation that allows webmasters to tag different types of content so that search engines can better understand what is on a page. It comes with a new set of code requirements in order to take advantage of it and the SEO benefits that come with proper use of the technology.
HTML 5 will likely have similar effects, as will a number of other technologies that are making their way into the search engine algorithms. Rather than try to keep up with all of them, let our professional team keep on top of these changes for you so you never have to worry about being behind the times with your website.
100% White Hat Link Building
If content is becoming the most important part of search engine optimization, link building is still absolutely vital to the process. What made Google such a powerhouse in 1997 was that it was the first search engine to determine relevancy primarily by seeing how many other websites linked to a particular page, democratizing the process of determining what pages will have real value to users.
That basic idea hasn’t changed since then, but search engine updates like Panda and Penguin have managed to nearly eradicate loopholes that used to exist in the system so that only genuine backlinks from high authority sources will give you the boost you need.
These are only a few of the factors that play a part in a strong medical SEO strategy….
At Best Edge Medical Marketing we have the experience and the knowledge to leverage all of these and more. Therefore, your website will continue to climb the local area search pages. And in turn will attract more and more new customers. Valuable content that relates to your area of expertise attracts local area customers that likely need your services. An up to date, powerful search engine optimization strategy is not easy to design or implement. Let alone to maintain.
Best Edge Medical Marketing offers assistance to medical practices both new and existing. We can help you design the perfect practice logo, SEO plan, & website. Just as importantly as the design of your search engine optimization plan, regularly maintaining it. We offer services to monitor and update your social media accounts as well. Let us do what we do best, so that you can focus on doing what you do best…..