When it comes to marketing your healthcare practice, you have plenty of options. One of the hottest new medical marketing strategies involves the use of video. You can create and upload video content to your website and all of your various social media pages. This is an excellent new way to draw the attention of potential patients.
Video Content is More Influential Than Ever
One of the hottest new medical marketing trends of 2020 and beyond is the continual rise in the significance of video content. As the results of the last few years have revealed, more people prefer to view video content than read long white blocks of descriptive text. This is a trend that shows no signs of slowing or reversing.
As a result, more and more healthcare practices are incorporating video content into their marketing strategy. You don't need to spend a great deal of money on creating new video content. If need be, a simple cell phone can be used. There are plenty of places on the web to access if any bit of post-production proves to be necessary.
The point is to include video content in your medical marketing strategy because of the benefits involved. People don't want to just read about a particular set of services that you can offer. Most of them prefer to watch a short and informative video that gives them real visual confirmation that you know what you are doing.
What Kinds of Video Content Are Most Influential?
When it comes to creating video content for your medical marketing needs, there are several types to consider. The best kind is a sort of virtual tour of your practice. You can introduce yourself, your staff, and the various types of services that you provide. You can then give viewers a virtual tour of your office and its facilities.
Viewers also appreciate "FAQ" videos. These are videos where you answer some of the most commonly received questions about your area of expertise. You can give a quick rundown of the various types of surgeries or other medical treatments that you provide. You can also talk about when and when not to opt for these kinds of treatments.
Finally, you also need to keep in mind that these handy videos give viewers a good idea of what your real-life bedside manner is like. The more courteous, friendly, and natural you are in these videos, the better. You can use your video content to give a patient an excellent first impression of you, your services, and your office.
What Kind of Video Content Works Best?
The next thing for you to consider is what kind of video content works best for you. If you are just beginning your first major medical marketing campaign, you will need to post up a quick and informative "intro" video. This is where you will introduce yourself, your practice, and your staff to the public in your local area.
From there, you can begin to post weekly updates on all of your various locations on the web. These are uploads in which you can keep viewers informed about the latest developments at your practice. For example, you may have just completed training and earned a certification in a new medical technique that is popular at the moment.
Have You Been in the News? Share It
You can also post videos on other subjects. For example, you can put up videos that chronicle your involvement in local community happening such as charitable events. If you or your practice is involved in the news for a positive reason, this is the perfect event to share with your local community in a timely video upload.
Any kind of event or special occasion that increases your level of interaction with the public should always be highlighted and shared. These are the kind of videos that show off your personality as well as your skills. The more of these types of videos you can share, the better your public image will be.
Contact Us for More Details
Best Edge Medical Marketing is here to be your one stop shop for all of your healthcare practice marketing needs. When it comes to the creation and maintenance of websites, we have the expertise to guarantee top level results. Over the long years of experience we have invested in online marketing, we have become the go-to pros.
We can help you get a grip on how to create and market a popular and highly regarded healthcare practice website. We can also give you all the knowledge and tools that you need to master the concept of medical marketing. If your practice is located in Raleigh, Wake Forest, Chapel Hill, Durham, or the surrounding area, contact us today.