One of the worst aspects of modern digital marketing is having to factor in your bounce rate. This is the rate that measures the number of people who log on to your site and then leave without doing anything. For example, they don’t click any links and don’t leave their contact info.
As the owner of a medical practice, you are naturally concerned to use your presence on the web to garner appointments with. So it behooves you to do all in your power to keep your bounce rate as low as possible. There are a number of tactics that you can adopt in order to maximize the use of your website.
Make Sure That Your Website Design is Fully Mobile
Hundreds of millions of people surf the world wide web on a day to day basis. Of these millions, a sizable percentage may be looking to make a medical appointment. Your site is on the web to connect with these people. The easier you make it for people to contact you, the more patients your practice will net.
One of the very best things that you can do to improve your digital marketing is to make your web design as mobile as possible. This will not only shorten loading time but will also keep the bounce rate down. The rationale is simple: The easier your site is to navigate, the more time that people will gladly spend there.
Make Sure Your Content is Fully SEO Optimized
The next place you want to make sure is sharp is your SEO content. Yes, you want to have all of the best and most relevant SEO keywords. You want to have as many of them as possible and all of them in the correct proportion. But there is a bit more to the story than just coalescing an article around a bunch of digital marketing keywords.
The content that you put on your site needs to actually be readable. This means you need to use good grammar. You will also need the ability to write sentences that don’t just look like “keyword + random phrases.” Improving your bounce rate means giving your visitors solid, useful content that captures their interest.
Hyper-Local Content is the Key to Keeping Bounce Rate Down
Of all of the various theories that have been advanced concerning bounce rate, there is a particular one that never seems to get a mention. This is an idea that should be as obvious as it is simple.
As a medical practice owner, you know better than anyone that your natural audience is going to be very local. If you really want to keep your bounce rate down, why not make sure that your content is as sharply targeted to your directly local audience as possible?
If you want to keep people on your page, there is no point including info that someone in Australia can react to as easily as the family down the street. You want to get results from the people who are in a position to benefit you. Localizing your SEO will give you the results you are looking for while also keeping your bounce rate low.
Make Sure Your Call to Action is Optimized
Finally, it’s always a good idea to make sure that your call to action is as effective as possible. This is the place where you sum up your final case for a decision on the part of the reader. Your content needs to flow smoothly to an actionable conclusion that persuades the visitor to make an appointment with your practice.
Your call to action is the pinnacle of your digital marketing strategy. You will need to include all of the info your reader needs to contact you and make an appointment. You will also need to make sure that you call to action is fully SEO optimized. The more effective your final call, the lower your final bounce rate will be.
Contact Best Edge SEO for More Helpful Advice
Digital marketing is an essential part of your modern business strategy. This is all the more true if you are the owner of a medical practice. Since your business is bound to be hyper-local, you need all of the help in this area that you can get. This is the time for you to call on the experts at Best Edge SEO.
If you live in Chapel Hill, Durham, Wake Forest, or the general Raleigh area, Best Edge SEO is here to sharpen up your digital marketing skills. We are the foremost authority for website development and SEO maintenance in North Carolina. Get in touch with us today to get the marketing advice that will make your practice an institution.