Today, the concept of “content marketing” attracts considerable attention from medical practice developers. A capable SEO marketing firm, such as Best Edge SEO, helps physicians and practice management teams navigate this sometimes confusing area more effectively.
A Popular Idea
Even non-medical businesses today frequently employ content marketing to boost revenues and enhance online promotions. In fact, one recent study found that 85% of companies in the United States claim to engage in some form of content-based marketing strategy. Surprisingly, only 35% of companies that sold goods or services to businesses had created written content marketing plans. They implemented content marketing using informal strategies.
Search Engine Optimization firms appreciate the value of high quality, informative content as a marketing tool for business development. Medical practices obtain particular benefits from this process because, more than many other types of companies, they depend heavily upon public perception and trust in retaining clients and generating new business.
A well-structured SEO campaign will use lively, relevant and useful content to promote a firm’s image online via website articles, email campaigns, social media postings and other communications. By presenting genuinely pertinent material, medical professionals obtain better search engine rankings. Additionally, they cultivate loyalty from clients who appreciate helpful educational information. Best Edge SEO understands the important role high quality online content plays in promoting medical practice development.
Why Content Marketing Matters
Timely and well-prepared content performs several important functions in an SEO marketing campaign. If well executed, it can achieve a number of significant goals, including:
- Attracting visitors to a medical practice website;
- Encouraging clients to return to the medical practice site frequently;
- Unifying website marketing efforts with social media campaigns;
- Establishing a physician or medical practice as a reliable authority and information source.
Busy physicians today frequently outsource some content marketing material. A capable SEO consulting firm offers valuable assistance in helping the practice develop and maintain content marketing resources on a consistent basis.
Avoiding Pit Falls
Paradoxically, although a growing number of businesses today appreciate the utility of content marketing, the sheer number of sources competing for a typical customer’s attention imposes a significant burden on content suppliers. Many experts agree that the majority of consumers today simply do not have time to devote to content that does not offer personally meaningful information or entertainment. Additionally, a plethora of sleek, well-executed websites, apps and social media platforms have raised public standards in this field significantly during the past five years.
Medical practices, like other businesses, possess the ability to build loyal online followings very cost-effectively. Targeting marketing efforts towards practice development and improved SEO rankings assists young practices in becoming profitable sooner and helps established medical groups maintain and expand their customer bases. Best Edge SEO guides clients through this sometimes confusing landscape by helping to craft comprehensive, effective professional marketing SEO and social media campaigns.