The current outbreak of Covid-19 has the nation at a crossroads. This is a crisis with long legs. It will affect the course of the nation for quite some time to come. One of the areas that has been – and will continue to be – most affected is the healthcare industry. For this reason, it is vital for your practice to make some key changes to your healthcare marketing strategy. These are changes that will need to be made on the fly. This means that you may not get it exactly right the first time.
However, a response is absolutely necessary if you want to preserve your credibility with your patients. Here are some of the key points that you need to consider while changing up your current healthcare marketing strategy.
Post a Covid-19 Notice on Your Practice Website
The first major healthcare marketing adjustment you need to make is to post a Covid-19 notice on your website. This is in order to advise and inform the public about how you are responding to the crisis.
You’ll want to link to a few definitive online sources for the latest info regarding the virus. It’s also good to post some reliable info on preventative measures that your audience can take to help lower their risk. Finally, you can use this space to reassure your patients that your practice is open and ready to help them if need be.
Keep Your SEO Going Strong
SEO for your medical practice site is a long term investment that you need to keep going strong. It may be a good idea for you to consider putting a pause on some of your traditional advertising. This includes such methods as local radio, TV, or newspaper advertising.
Instead, consider investing this disposable healthcare marketing income into specific healthcare SEO and website improvements. You want your presence in your local area to be as strong as possible, especially during this time of upheaval. Localizing your SEO and keeping your campaigns running at full strength is the way to reach this goal.
Start a PPC Campaign as Soon as Possible
One of the very best healthcare marketing moves you can make is to start a Pay Per Click (PPC) campaign as soon as possible. If you already have one running, keep it going. You may think because response is naturally lower due to circumstances that you can let it go.
But the truth is, you already paid for it so you may as keep it running. And if you don’t have one running already, now is a good time to start one. While demand may be lower, it’s good to keep one important factor in mind: You are only paying for clicks from people who are currently searching for the medical services you can provide.
Keep Your Message Positive and Easy to Relate To
One thing that you definitely want to do is keep your message as positive as possible. Now is not the time to indulge in dire speculations concerning the prospect of hundreds of thousands of deaths. It’s also not a good time to issue unsolicited prognoses concerning when the various quarantine orders will be lifted.
What you can do is stay focused and help your audience to do the same. Your SEO should be geared toward providing realistic and completely reliable news and advice. This info should always be backed up by reliable sources that your audience can instantly refer to in order to double check.
Refrain from making any kind of claims that you can’t back up. Definitely do not advertise yourself as being in possession of some new technique that can alleviate or cure the virus. Keep your SEO grounded and realistic.
Keep your social media responses at a high level. The more interactive you are with your local community, the more trust and credibility you will build. This will establish a bond that will continue after this crisis has finally passed.
Get in Touch with Us for More Healthcare Marketing Tips
Best Edge SEO is here to be your one stop online shop for the very best healthcare marketing tips. If you aren’t sure what to do during this time of crisis, we can help. We provide state of the art website design and SEO services for medical practices in the Raleigh, Wake Forest, Durham, and Chapel Hill areas.
This is one of the most crucial times for you to be in direct touch with your public. You want your message to be one of hope, healing, and compassion. We can show you how to communicate effectively to your patients in this situation. Get in touch with us today to learn more about what we can do to sharpen up your Coronavirus response.