Medical Marketing Agency

Localization Helps Patients Find Your Practice More Easily

February 25, 2020

Are you the owner of a brand new medical practice in the Raleigh, NC area? If so, you need to be aware of what localization can do to improve your business. Since the majority of your patients will live in Raleigh, Wake Forest, Chapel Hill, Durham, and other areas in NC, you need to cater directly to them.

The secret to your success will be localizing your SEO. This means that you need to use SEO techniques that will expose your practice to the maximum number of people in your local area. How will you accomplish this?

Optimizing Your Content Brings Immediate Benefits

You may already have a site set up on the web. This is an excellent start. But there is much to the picture than merely establishing an address on the web. The point is to drive as much traffic to your site as possible. This is where we come in.

The content that you publish on your site is crucial. This is the main factor that determines where you will rank in the search results. The higher your content ranks on Google, the more traffic you will get. It’s crucial for you to make sure that your site content is as effective as possible.

Our first order of business will be to run a full SEO diagnostic on your medical practice site. We will check your content to make sure it is fully SEO optimized. If we find it lacking in any way, we will give you all of the aid and counsel that you need to bring it fully up to speed.

Localizing Your Content is the Key to Success

Optimization as well as localization of  the content on your medical practice site absolutely a must. This means that you need to target the content on your site directly to your local audience. This is the area where the vast majority of your future patients are going to be coming from.

Instead of merely offering “the best deals on dentures”, you need to be writing content about “best denture deals in Raleigh.” You need to be tailoring your content directly to people in this local area. By doing so, you will ensure that your content shows up first when people punch in a search for “best Raleigh doctor or dentist.”

Localization Across The Board Is Mandatory- Even Your Social Media

It’s a good idea to make sure that you have a strong local presence on all of the relevant social media network channels. These includes sites such as Facebook, Twitter, Instagram, and others. The more content you post on these popular social media sites, the more likely you are to develop a strong local audience.

You should also be making use of sites such as Google My Business. This is a platform that is specially designed to let business owners spotlight their properties. You can include your contact info, an SEO-optimized capsule description, and plenty of pictures to get your point across.

The point of social media and sites like Google My Business is to engage directly with your potential patients. You can use your Facebook and Twitter pages to publish news, updates, photos, and videos to keep people in the loop. You can also answer any questions, comments, or concerns that people may have.

PPC Ads Will Draw Additional Traffic To Your Site- Be Certain Localization Is Present Here As Well

Another excellent SEO resource to make use of will be PPC (Pay Per Click) ads. These are ads that usually appear at the right of the page when you click on to a website. They can be optimized with prime grade SEO and graphics. When a person clicks on one of these ads, they will be taken directly to your medical practice site.

The volume of traffic that you can generate with a few well placed PPC ads is potentially enormous. If you don’t know how to design or buy one, let us show you how. This is an invaluable attention grabbing localization tactic that could pay off huge dividends for your practice.

Contact Best Edge Medical Marketing for Guaranteed Results

If your practice is located in Raleigh or surrounding areas in NC such as Durham, Wake Forest, or Chapel Hill, we are here to help you. Best Edge Medical Marketing has many years of knowledge, qualifications, skills, and experience in the medical SEO field. We can help you to put your practice on the map.

SEO is not rocket science or wizardry. We use transparent and easy to follow SEO techniques that any business owner can master within a few short minutes. We will show you exactly what you need to do to get your practice the exposure it needs to grow and thrive. Contact Best Edge Medical Marketing today to get started.

About Us

Best Edge Medical Marketing is a medical marketing agency that provides marketing, SEO, design, and development services to businesses in the medical industry.

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