The year 2021 has seen a long list of developments thus far. Many of these have signaled the need for a readjustment of the average medical marketing budget. A number of elements that were deemed crucial before the pandemic began have fallen by the wayside. Others that were seen as less important have now come to the forefront.
The makeup of your medical marketing budget throughout 2021 has very largely been different from what you initially expected. Here are the key elements that you should be concentrating on throughout this new year. These 5 factors will help you form a budget for your marketing that should see you safely through the end of the cycle.
1. Put Your Money into Social Media
It goes without saying that you should invest decently in maintaining a high presence on all of your social media pages. These are the areas of the web where you can interact in direct fashion with your patients. You can use these venues to give full and satisfactory answers to all of their various concerns, comments, and questions.
This is also the place where you can post all of your news, updates, and promotional content. You can use Facebook, Twitter, Instagram, and YouTube to post video content that has every chance of going viral. The more of a presence that you have on social media, the more positive exposure your practice will gain.
2. Invest in Subscriptions for Webinars
If you really want to raise your profile in a meaningful manner, you should consider hosting a series of webinars throughout the year. These can be for other professionals or even for patients who are interested in learning more about the healthcare industry. You can sponsor these webinars by using software to host subscriptions.
3. Put Some Money Aside for Web Advertising
One of the biggest sources of exposure you will have access to is web advertising. A large portion of your marketing budget should be spent on acquiring PPC ads and other online marketing tools. PPC ads are the easiest and most cost effective to come by. They can be a highly crucial source of exposure to help you reel in new patients.
PPC advertising is only one of the many ways that you can advertise on the web to help grow your practice. Best Edge Medical Marketing can show you a wide variety of methods that will help get the word out. We will always do so in a way that is consistent with your high standards of ethical practice.
4. It's Time to Invest in Apps
Another key method of advertising your practice will come down to the development of your first app. Apps are a fantastic way to get info the public in a quick and efficient manner. You can use them to give a potential patient all of the info they need to decide if you are the right practice for them to schedule an appointment with.
You can also use the app to answer all of their various frequently asked questions. Putting all of the relevant info on app that they can download and read through can save you a lot of time and energy. It's the smart marketing choice for every modern healthcare practice.
5. Plan Some Clinics to Spotlight Your Practice
How many clinics have you put on in the past few years? It is true that they are getting harder to organize. Costs are running high and the global pandemic has raised safety concerns.
However, with the advent of teleconferencing, you can put on a clinic in a whole new fashion. Consider partnering with other providers in the area. This will enable you to stage a new series of high profile virtual clinics.
Contact Best Edge Medical Marketing for Info
Best Edge Medical Marketing is here for all of your website design, search engine optimization, and online marketing needs. If you live in the Raleigh, Durham, Chapel Hill, or Wake Forest area, get in touch with us today. We can help your North Carolina medical practice grow and thrive in a profitable fashion. Call us today to get the latest information.