Medical Marketing Agency

Optimizing Original Content for Your Local Audience

June 29, 2020
google search console

When it comes to creating fresh and SEO-rich original content for your website, optimizing is the key. But it isn’t just optimizing your content for its own sake. The real gain here is that you make your content more attractive and actionable for your local audience.

Doing so brings a host of advantages in its wake. The biggest one is that you will rank higher in the Google search rankings. When a potential patient puts in a search for “Chapel Hill podiatrist” or other medical practitioner, your office website needs to come up as high as possible on the very first page of results.

Optimizing = Higher Search Ranking = Key to Your Success

It’s important for your practice to place as highly as possible in the search rankings. The key to doing so is to optimize your content for local searches. You can do this by making sure to use SEO keywords that are localized to your area. For example, “Durham dermatologist” is an excellent keyword to start with.

The more you localize your content, the more likely this content will make new patients aware of your practice. It’s crucial to post an excellent first impression. Visitors to your site will be drawn in by the fact that your practice is in their area. They will also appreciate content that is geared directly to their needs.

Always Include Local Content in Your Blog and Social Media Postings

You don’t always have to make your social media and blog content all business. In fact, it’s an excellent idea to vary it a bit. One of the best ways to do so is to include plenty of purely local content in your posts. For example, you can include news and info about various cultural or social gatherings in your area.

Doing so is a great means of optimizing your content for purely local SEO. A post that has nothing to do with your area of practice may yet go viral. This can draw in a great many people that may not have even been looking for medical assistance. It’s an excellent way to catch people off guard and get them to follow your page.

Before you know it, you may have a whole host of people who are interested in hearing more about who you are and what you do for a living. This can be a source of positive local publicity that can give your practice a much higher level of exposure. And this new exposure may translate directly into a whole new generation of patients.

YouTube is a Great Place to Advertise Your Practice

High quality video content is a great way to gain much needed exposure for your practice. Sites such as YouTube, Vimeo, Daily Motion, and others are perfect for this purpose. If it’s true that a picture is worth a thousand words, a video must be better than a book. And you can take advantage of this principle to benefit your practice.

A series of videos highlighting your medical skills and qualifications can be varied with a bit of purely local content now and then. This will create an intriguing mix that will catch the attention of local residents. It’s a mix that may guarantee a lucrative future for your practice.

Listing Your Practice on Online Business Platforms is a Sound Move

Listing your practice on online business platforms such as Google My Business and others is a sound investment of time and energy. The more you do to get your practice included on these local platforms, the more free publicity it will garner. You can include all of your contact info and a short capsule description of your practice.

You can also link to your Google My Business listings from your Facebook and other social media accounts. This will give you an added level of credibility for your local audience to consider when deciding whether or not to pay your practice a visit.

Contact Best Edge SEO for More Info on Optimizing Your Content

When it comes to optimizing content for your local audience, you need a strong expert in your corner. This is where Best Edge SEO comes in. We have the knowledge and experience to give your medical practice SEO strategy the overhaul it needs. We can help you draw in a whole new audience of long time local and loyal patients.

If you own a medical practice in North Carolina, Best Edge SEO is here to help you. We have helped many medical experts in Raleigh, Durham, Wake Forest, Chapel Hill, and the surrounding area. The time for you to tailor your SEO content to get the strongest possible results is now. Get in touch with us today to learn how to make it happen.

About Us

Best Edge Medical Marketing is a medical marketing agency that provides marketing, SEO, design, and development services to businesses in the medical industry.

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