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Should You Use a Cost Per Click (CPC) Ad Campaign for Your Medical Website?

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Are you ready to discover a great new way to promote your medical website? CPC, or cost per click advertising, is an effective means of drawing in a whole new audience of potential new patients.

CPC = PPC = Pay Per Click = Cost Per Click, They All Mean The Same Thing

How CPC or Cost Per Click Ads Work?

It all comes down to a fairly simple formula. You are buying an ad slot. Your ad then appears in front of a very large audience. Whether on a major social media network site, such as Twitter, Facebook, Instagram, or even in the ad slots at the top and bottom of different search engine results pages. And every time someone clicks on your ad, you pay a set fee.

The important thing is that every time someone does click on your cost per click ad, they will go straight to the destination on the web where you want to send them. This can be to one of your websites or to any other location, such as a specially targeted blog post, that you want to draw attention to.

Why Are Pay Per Click Ads So Effective?

Certainly, cost per click ads are an extremely effective way to advertise your medical or dental practice. Did you know that, during a recent poll conducted by top online media sources, over 75 percent of respondents noted that paid ads helped them find the goods and services that they were looking for?

The reason that these ads are so effective are because they are so omnipresent. All you have to do is look over to the right side of your screen to see a slew of them. There are available ad slot locations online just about everywhere. A popular social media page or a major shopping center’s site, or even Google’s search results page.

Does it Matter How You Design Your Cost Per Click Ad?

A well designed CPC ad can draw in thousands of visitors to your medical practice site. So long as you first design your ad to target your local demographic. This means that some attention to your cost per click ad design will repay your investment of energy.

The first thing you need to keep in mind is that a cost per click ad needs to be targeted directly to your local audience. It’s fun to get clicks from New Zealand but, if your practice is located in Durham, Wake Forest, Raleigh, or Chapel Hill, they aren’t going to do you any good. It’s also important to recall that you are paying for every click.

The idea is to make sure that your ad has an appealing visual image, a few well chosen bits of info, and plenty of appeal to your local audience. Let them know you are giving your local patients the best deals on a popular medical procedure. Or even that you have just been chosen as the fastest growing medical practice in the local area.

Are CPC Ads Worth the Money You Will Spend on Them?

Perhaps the most relevant question we get from our clients is whether or not a cost per click ad campaign will be worth the money it takes to mount one. The first thing you should know is that designing your pay per click ad to be both attractive and focus locally, will go a long way.  This sort of ad campaign can be a cost effective promo tool, as long as optimize your ad.

The second thing you should know is that, according to results released by Google, the average business, which very much includes your dental or medical practice, can expect to make an average of $2 in income for every $1 they spend in Google Ads. This includes cost per click ads.

It’s always a good idea to consult with an expert. You can count on receiving top level search engine optimization and cost per click (aka pay per click) ad advice from Best Edge Medical Marketing. We have the skills and experience to turn your CPC campaign into a major surge of exposure as well as profits.

Contact Best Edge Medical Marketing Team to Learn More About Cost Per Click Ads

If you need to get up to speed on using cost per click ads and how they work, let us know. We are here to give your medical practice the full website design and online advertising support that you need to grow and thrive. Best Edge Medical Marketing serves clients all over the country, particularly in North Carolina, South Carolina, Tennessee, Virginia, & Florida.

We can give you the support you need to craft a series of eye catching CPC ads that will draw in your target demographic. We will back this up with superior website design that will have you taking in new scores of new patients in no time. Get in touch with Best Edge Medical today to learn more about what we can do to help you.

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