Medical Marketing Agency

Voice Search Strategies for Medical Marketing

November 15, 2020
Voice Search

Do you know how to optimize your website for voice search? This is one of the hottest new search trends. As the owner of a medical practice, it pays to be aware of every new marketing trend. Voice search is changing the way that people search for medical services on the web. It’s up to you to adapt accordingly.

Does Voice Search Make SEO Obsolete?

One of the biggest worries that some business owners and website developers have about this new trend is that it may make SEO obsolete. But will this really be the case? It is true that this new method is driven purely by voice rather than screen-based keyword research. However, there are still recognizable search terms involved.

In the long run, most experts do not believe that voice search will render SEO as we know it a dead art. However, there are some changes that will have to be made in order to accommodate your site to the requirements of this new search style. Luckily, you won’t have to spend a great deal of time, energy, or money to make these changes.

People Talk Differently Than They Type

The most important thing to keep in mind is that people do tend to talk in a different manner than they type. This means that a voice search will very likely be phrased much differently than the average typed command. The key to success here will be to optimize your website in a manner that is set up to adapt to this change.

Another important fact, predictions suggest that by 2021, over half of all internet searches will be via voice search. This will most certainly force an alteration in the way that you use SEO to shape the content on your medical practice website.

SEO and voice search are not cold and aloof “rocket science” topics. They are basic 21st century marketing concepts that are relatively easy to get the hang of. However, there is a definite learning curve to master.

How Does a Voice Search Work?

A voice search begins when a person uses their device, such as Siti, Alexa, or others, in order to verbally punch in a query for an item or service that they wish to obtain. For example, a person may say, “Siri, please find me an Ear, Nose, and Throat specialist in Wake Forest.” The device will then initiate a search for this query.

One of the biggest details that should be apparent at this point is that the search is initiated with terms that fall under the heading of a long tail keyword. This means that the search query consists of a longer phrase than the average “cheap toilet paper” query. Your site will need to optimized to reflect this change in emphasis.

How Voice Search Can Help Your Practice

One of the most defining characteristics of voice search is the fact that most of them are very local. This is a trait that you can certainly use to your advantage. Your first step should be to feature long tail keywords in your content. Beyond this, you should also keep your the content that you feature as localized as possible.

It also pays to keep your content brief and conversational. A conventional 500 to 800 word description on your home page may no longer be necessary. Instead, you should try to focus on briefer FAQ-style articles. Answer important questions in a quick and chatty style. This is said to be the key to getting your content popping up in voice searches.

Try to imagine the top 10 questions that a voice searcher would inquire about your practice. Where is your practice located? What are your hours of operation? What type of medical services do you specialize in? These are a few of the most basic and common questions that a voice searcher would begin their search with.

Contact Best Edge Medical Marketing for More Info

If you want to get in on this exciting new voice search trend, the time to do so is now. You can optimize your website to take full advantage of voice search as well as a wide range of other search possibilities. The key is to have a site for your practice that is fully optimized for voice search as well as other mobile search capacities.

Best Edge Medical Marketing is here to be your one stop shop. We can handle all of your marketing, website hosting, and design needs. We serve customers in the Raleigh, Chapel Hill, Durham, and Wake Forest areas. Get in touch with us today to learn what we can do to make your website fully responsive and optimized for voice search.

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Best Edge Medical Marketing is a medical marketing agency that provides marketing, SEO, design, and development services to businesses in the medical industry.

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